Your skin is the largest organ on your body, and it absorbs what it's exposed to! That's one of the reasons we use Organic Cotton, because it's produced without the use of synthetic; pesticides, insecticides, herbicides, and genetically modified organisms. Not only this, it protects the farmers, workers, and consumers and has less impact on the environment and surrounding ecosystems. Organic farming helps to replenish and maintain soil fertility through crop rotating, intercropping, and composting. Conventional cotton farming is often in arid areas, exhausting local water sources. Conversely, organic cotton is irrigated on average by 80% rain water and in addition, the nutrient-rich ground remains clean and has higher water retention.
It’s no secret that Organic cotton demands a higher price. A good way to look at it is that you're investing in; cleaner air, healthier soil, water conservation, fairer trade for farmers, and healthier fabrics for your body. In the coming years as consumer awareness increases, this will hopefully in turn increase the demand for organic farming practices and we will see a shift in price. Third parties are used to certify these farming practices and they are crucial for ensuring standards across the industry. Check out Global Organic Textile Standard (GOTS) below and have a look at the work that Fairtrade is doing to ensure these practices are maintained.
In saying this, our Organic Cotton is comprised of 5% elastane. This is necessary for it to maintain its shape and we are working towards a better alternative. However, we have been fortunate enough to use an Organic Elastic elsewhere in our garments - have a read below.